WeWork Creator Awards

Member Engagement, Curation/ Programming, Event production

The WeWork Creator Awards was a yearlong global initiative to recognize and reward creators through $20M in grants.

Challenge

For the first events, we needed to set precedence by engaging WeWork members while integrating the local flair of each city where the event was held.

Solution

We came up with the ‘Creators Market’––an artisan market featuring WeWork members and local makers from each city.

Expertise

We came up with the ‘Creators Market’––an artisan market featuring WeWork members and local makers from each city.

Outcome 

• $50K worth of goods were sold at the first market alone. 

• Press exposure from CBS News, Washingtonian, Dezeen, Cheddar, Bisnow, Tech.Co, and more.

• Event playbook and production was replicated in all following Creator Award events around the world.

$50K worth of goods were sold at the first market alone.