Igniting female leaders and founders around the world

 

Member Engagement, Curation/ Programming, Event production

In the U.S. 44% of senior roles at WeWork member companies are held by women, more than 2x the national average. We needed to not only address gender equality in the workplace, but to create space for female leaders and entrepreneurs to connect and thrive.

 
 

Challenge

With a 200K+ member community spread across 150+ cities, we needed to create global cohesion while amplifying local voices of leaders, entrepreneurs, and creators in and outside of the WeWork community.

Process

We developed She Leads, a platform and global event series to ignite meaningful conversations and connections around the world. The series scaled across North America, LatAm, Europe, and India.

 
 

The event playbook and communications plan was cascaded to WeWorks around the world. Local Community teams hosted everything from breakfast series to panel discussions and pop-up shops featuring WeWork members and local influencers.

 
 
She Lead WeWork Berlin 6.jpg

Outcomes 

  • Scaled across 4 regions including North America, Europe, LatAm, and India.

  • Key partnership with Women In The World and Tina Brown.

  • 35+ events around the world.

  • International and local press exposure.