Marketing Strategist and Engagement Expert

Consultant

Marketing & Engagement

Feb 2018 – Present

• Developed member engagement strategy for Adobe Stock community that resulted in

• Built YC-backed startup, Paragon One’s educational

WeWork

Special Projects & Partnerships Manager

Mar 2017 – Feb 2018

• Served as a connector between C-suite and Marketing, Events and PR teams on capstone events like the WeWork Creator Awards that awarded $2M in grants to entrepreneurs.

• Spearheaded global campaigns such as She Leads, a platform and event series that scaled to 9 cities worldwide and

• Launched high-impact events including an annual market with a reach of 15K people worldwide.

• Supported

WeWork

Creative Member Engagement Manager

Apr 2016 – Mar 2017

• Partnered with Product, Design, and Data teams to spearhead CRM initiatives that included a member segmentation tool.

• Built and cascaded playbooks to Community teams with a reach of 200K+ members.

• Launched a digital member newsletter sent to 75K members weekly.

WeWork

Senior Product Designer

Nov 2015 – Apr 2016

• Designed product enhancements to the WeWork app, including features like WeWork interest groups and member events.

• Worked with Product and Data teams to build CRM tools for user lifecycle and churn.

MakerBot

Visual & Brand Designer

Feb 2013 - Dec 2014

• Devised branding for MakerBot's biggest product launches leading up to its acquisition.

• Led email marketing strategy that resulted in an improvement of 12% in click rate.

Nintendo

Designer & Marketing Consultant

Nov 2011 - Dec 2014

• Developed and executed digital campaigns for the consumer loyalty program.

• Measured and reported on the engagement of Nintendo’s community of super fans.

Pearhead

Art Director

Dec 2007 - Jan 2011

• Led creative strategy and visual branding of identity, web, print, and trade shows.

• Managed product development from conception to launch.