Engaging fans by 1-upping Nintendo’s Loyalty Program
Branding/ Visual Design, Member Engagement, Email Marketing
Engagement in the Club Nintendo Loyalty Program was measured by fans completing actions like taking customer surveys and redeeming rewards.
Challenge
Our challenge was to continuously maintaining the interest of fans with new competition in gaming.
Process
We had to engage fans with new prizes and encourage them to engage by redeeming rewards on our site.
Emails were redesigned to include fans’ current member points (or ‘Coins’), personalized product preferences, and to include Nintendo’s many consoles.
We found moments to surprise fans with things like a Luigi site takeover on Saint Patrick’s Day. It resulted in a 30% spike in traffic.
We continuously thanked fans with limited edition rewards and other signs of gratitude.
Outcomes
nearly 80% of members redeemed their end-of-year rewards.
loyalty members contributed to 44% of total downloadable game sales.
game registration rates nearly tripled