Jennifer Li is a Marketing Strategist and Engagement expert helping brands activate their communities.

Education

Marketing Strategist

Consultant

Feb 2018 – Present

Developed member engagement strategy for clients including Adobe, YC-backed startup, Paragon One, and others.
Community engagement strategy for Adobe

Special Projects and Partnerships Manager

WeWork

Mar 2017 – Feb 2018

Served as a connector between C-suite and Marketing, Events and PR teams on capstone events
Spearheaded She Leads, a global campaign on advancing gender equality that scaled to 9 cities.
Launched high-impact events including an annual market with a reach of 15K people worldwide.
Supported the first-ever WeWork Creator Awards that awarded $2M in grants to entrepreneurs.

Creative Member Engagement Manager

WeWork

Apr 2016 – Mar 2017

Partnered with Product, Design, and Data teams to spearhead CRM initiatives including member segmentation and customer personas.
Built and cascaded playbooks to Community teams with a reach of 200K+ members.
Launched a digital member newsletter sent to 75K members weekly.

Senior Product Designer

WeWork

Nov 2015 – Apr 2016

Designed product enhancements to the WeWork app, including features like WeWork interest groups and member events.

Worked with Product and Data teams to build CRM tools for user lifecycle and churn.

Founder

Map&Move

May 2015 - Current

Produced over 60+ international and domestic trips, experiences and events.
Built a community of 900+ travelers with a passion for travel and personal growth.

Visual and Brand Designer

MakerBot 3D Printing

Feb 2013 - Dec 2014

Devised branding for MakerBot's biggest product launches leading up to its acquisition.
Led email marketing strategy that resulted in an improvement of 12% in click rate.

Designer and Marketing Consultant

Nintendo

Nov 2011 - Dec 2014

Art Director

Pearhead

Dec 2007 - Jan 2011

Led creative strategy and visual branding of identity, web, print, and trade shows.