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      <image:caption>I had a few hours before my flight to home to NYC for the holidays, so I met Dawid, a Couchsurfer I had contacted before arriving in Phoenix. We had plans to make our way over to a Christmas Eve party, but talking to Dawid and his roommate, Mark over beers and homemade truffle soup was entertaining enough to keep us in. If I could describe Dawid it would be this: part creative, part new-age hippie, and part soulful visionary with a penchant for leather jackets, spiritual healing, and entrepreneurial ideas. I asked Dawid to give me a rundown of the city in the limited time that I had. In his words: “Phoenix is the easiest place to become a rockstar in a week, if you have an idea and the ambition to back it up. Frustration is for the people who don’t dream.” Dream big, people.</image:caption>
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      <image:title>Blog - Tail spins and big stars on the road to Montana</image:title>
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    <loc>https://jenniferli.work/solotravel</loc>
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    <lastmod>2020-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581356843130-PCMTKF8BNY0UK0B9EKO4/static1.squarespace.jpg</image:loc>
      <image:title>Travel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581356823651-WFE93WBJ7658JYHO1NOC/static1.squarespace-1.jpg</image:loc>
      <image:title>Travel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581357817797-R577T2MUTGZS13XWM4NL/Map%26Move+Hike+Nature+New+York+Women.jpg</image:loc>
      <image:title>Travel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581358430078-TQCHENDDLDZ2MWIN7LDF/MapandMove+group+adventure+millennial+travel+trip-20.jpg</image:loc>
      <image:title>Travel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581356843130-PCMTKF8BNY0UK0B9EKO4/static1.squarespace.jpg</image:loc>
      <image:title>Travel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581356823651-WFE93WBJ7658JYHO1NOC/static1.squarespace-1.jpg</image:loc>
      <image:title>Travel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581357817797-R577T2MUTGZS13XWM4NL/Map%26Move+Hike+Nature+New+York+Women.jpg</image:loc>
      <image:title>Travel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581358430078-TQCHENDDLDZ2MWIN7LDF/MapandMove+group+adventure+millennial+travel+trip-20.jpg</image:loc>
      <image:title>Travel</image:title>
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    <loc>https://jenniferli.work/work-nintendo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593634746274-93VEA2TK8NJ3WUYMIOKM/wii-u-christmas.jpg</image:loc>
      <image:title>Case study v1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593634635298-XYY5RQJM56NHCX8TAXJQ/email2.jpg</image:loc>
      <image:title>Case study v1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593634805068-7RR5X3GXNNCHXMGP5DKB/Jennifer+Li+-+Nintendo+strategy+community+.png</image:loc>
      <image:title>Case study v1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593634746274-93VEA2TK8NJ3WUYMIOKM/wii-u-christmas.jpg</image:loc>
      <image:title>Case study v1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593634635298-XYY5RQJM56NHCX8TAXJQ/email2.jpg</image:loc>
      <image:title>Case study v1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593634805068-7RR5X3GXNNCHXMGP5DKB/Jennifer+Li+-+Nintendo+strategy+community+.png</image:loc>
      <image:title>Case study v1</image:title>
    </image:image>
  </url>
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    <loc>https://jenniferli.work/work-makerbot-3d-printing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581160542910-D2J28K4DRF53WJTO7IYH/Makerbot%2B3d%2BPrinting%2Beducation%2Bkids.jpg</image:loc>
      <image:title>Work Case Study at MakerBot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581160542910-D2J28K4DRF53WJTO7IYH/Makerbot%2B3d%2BPrinting%2Beducation%2Bkids.jpg</image:loc>
      <image:title>Work Case Study at MakerBot</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jenniferli.work/speaking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-12</lastmod>
  </url>
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    <loc>https://jenniferli.work/pagecv</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-06</lastmod>
  </url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-30</lastmod>
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  <url>
    <loc>https://jenniferli.work/nintendo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594058325372-X6NQ94CS8NK6UNG5YGQ9/Screen+Shot+2020-06-30+at+1.01.13+AM.png</image:loc>
      <image:title>Nintendo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594067279946-HO1O57LZP6EZLNBLILZQ/Nintendo-Emails.png</image:loc>
      <image:title>Nintendo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594067388009-3LQ5UNB5W6ZO3FC9SD1R/Nintendo-Luigi-Takeover.gif</image:loc>
      <image:title>Nintendo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594068418621-8CQ9IMSKQXES3FPES994/Nintendo+1.jpg</image:loc>
      <image:title>Nintendo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594058325372-X6NQ94CS8NK6UNG5YGQ9/Screen+Shot+2020-06-30+at+1.01.13+AM.png</image:loc>
      <image:title>Nintendo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594067279946-HO1O57LZP6EZLNBLILZQ/Nintendo-Emails.png</image:loc>
      <image:title>Nintendo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594067388009-3LQ5UNB5W6ZO3FC9SD1R/Nintendo-Luigi-Takeover.gif</image:loc>
      <image:title>Nintendo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594068418621-8CQ9IMSKQXES3FPES994/Nintendo+1.jpg</image:loc>
      <image:title>Nintendo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jenniferli.work/wework-creator-market</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594812892380-GNKI47FJEP01V83S2AGZ/Creator+awards+market+3.png</image:loc>
      <image:title>WeWork Creator Market</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1595628108558-VC67GWER3EJDHZNVT6RA/background+pink.jpg</image:loc>
      <image:title>WeWork Creator Market - Outcomes</image:title>
      <image:caption>• $50K worth of goods were sold at the first market alone. • Press exposure from CBS News, Washingtonian, Dezeen, Cheddar, Bisnow, Tech.Co, and more. • Event playbook and was replicated in all following Creator Award events around the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594060026736-MZNCJ62HS0M9HI77Z6BL/Creator+awards+market.png</image:loc>
      <image:title>WeWork Creator Market</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594059669317-WMCPKH31PR6RG15JF7IV/creator+awards+market.gif</image:loc>
      <image:title>WeWork Creator Market</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594059748996-ZU902YE8BSTO3AJJT82Z/WeWork+Creator+Market.jpg</image:loc>
      <image:title>WeWork Creator Market</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594059651120-QIO9RHLY62W9YSADNP9X/CreatorAwards.jpg</image:loc>
      <image:title>WeWork Creator Market</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594812892380-GNKI47FJEP01V83S2AGZ/Creator+awards+market+3.png</image:loc>
      <image:title>WeWork Creator Market</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1595628108558-VC67GWER3EJDHZNVT6RA/background+pink.jpg</image:loc>
      <image:title>WeWork Creator Market - Outcomes</image:title>
      <image:caption>• $50K worth of goods were sold at the first market alone. • Press exposure from CBS News, Washingtonian, Dezeen, Cheddar, Bisnow, Tech.Co, and more. • Event playbook and was replicated in all following Creator Award events around the world.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jenniferli.work/portfolio-general-assembly-school</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594068623004-94WB11KZCT8R5G8LG3VK/General+Assembly+Jennifer+Li+marketing+Design++Guatemala.jpg</image:loc>
      <image:title>General Assembly school</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594060229743-S9923F6H35XJNLAK8BB9/General+Assembly+Jennifer+Li+marketing+Design+Poster+2.png</image:loc>
      <image:title>General Assembly school</image:title>
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    <image:image>
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    <lastmod>2020-07-15</lastmod>
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    <lastmod>2020-07-23</lastmod>
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      <image:caption>We used emails to educate our audience and highlight the possibilities of 3D printing.</image:caption>
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      <image:caption>We used emails to educate our audience and highlight the possibilities of 3D printing.</image:caption>
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    <loc>https://jenniferli.work/portfolio-mapmove-trips</loc>
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  <url>
    <loc>https://jenniferli.work/beautiful-impact</loc>
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    <lastmod>2025-03-31</lastmod>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594064348701-SPU64B0GUP791XFLERCK/General-Assembly-Posters.gif</image:loc>
      <image:title>Beautiful Impact - General Assembly + New York Times Design Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1594065563583-0JWTF2NHVWGPZVDC2HJI/unnamed-5.jpg</image:loc>
      <image:title>Beautiful Impact - Women Making Moves Event Series</image:title>
      <image:caption />
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  <url>
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      <image:title>Luna Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/bb4dacfd-bfa7-41c2-9f17-69af331d2bf1/Luna+Club+Events+Asian+American+Creators+Influencers.png</image:loc>
      <image:title>Luna Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1657215203587-TIOAQP6IFCWC4TD44UYV/Luna+Club.png</image:loc>
      <image:title>Luna Club</image:title>
    </image:image>
    <image:image>
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      <image:title>Luna Club</image:title>
    </image:image>
    <image:image>
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      <image:title>Luna Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1657218683335-IG0LQ5MB9DT25HIJ5TS2/DSC09833.jpg</image:loc>
      <image:title>Luna Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1657222140582-3BM3LXM16XW845IBQ7N5/LunarFest-EventPhotography-85.jpg</image:loc>
      <image:title>Luna Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1efbb195-7c1c-4217-acc3-f73c3359da9a/LunarFest-EventPhotography-134.jpg</image:loc>
      <image:title>Luna Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1657213367827-637VB8BAHYP9NXOQ79EG/LunarFest-EventPhotography-62.jpg</image:loc>
      <image:title>Luna Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1657213369199-WKTT1K6ZATHPOEXKWLIZ/PXL_20220213_051840756.jpg</image:loc>
      <image:title>Luna Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1657213367756-38OWHURGEG69MJQ3CB4Q/LunarFest-EventPhotography-81.jpg</image:loc>
      <image:title>Luna Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/bb4dacfd-bfa7-41c2-9f17-69af331d2bf1/Luna+Club+Events+Asian+American+Creators+Influencers.png</image:loc>
      <image:title>Luna Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jenniferli.work/menu-details-2</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-07-11</lastmod>
  </url>
  <url>
    <loc>https://jenniferli.work/work-with-me</loc>
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    <lastmod>2024-04-17</lastmod>
  </url>
  <url>
    <loc>https://jenniferli.work/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-16</lastmod>
  </url>
  <url>
    <loc>https://jenniferli.work/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/42e50b1c-d1f1-4000-aea2-79b81a339700/Jennifer+Yin+Li+Coach+Mentor.JPG</image:loc>
      <image:title>Old Homepage from 2019</image:title>
      <image:caption>Hi! I’m Jenn. My mission is to invite others to see what is possible when we connect with our intuition and innate creativity. When we connect deeper with ourselves and each other, we are better equipped to manifest our highest potential, lead healthier lives, and leave a lasting legacy in our communities. I’m a creative consultant building community strategy for startups. On a one-on-one level, I mentor intuitive leaders transitioning into the next phase of their lives and careers. I’m inspired by the wisdom of my ancestral roots in Taoism and Buddhism, and I leverage positive psychology and science for learning and testing things faster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/c1dff193-b544-480d-8881-7d0475f3bd0f/Logos+jennifer+Li.png</image:loc>
      <image:title>Old Homepage from 2019 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/9dca5c78-b6e0-4b5c-b4df-ecc29d0b056c/CreatorAwards.jpg</image:loc>
      <image:title>Old Homepage from 2019</image:title>
      <image:caption>Creating Community Engagement at WeWork’s first-ever Creator Awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/6a9bfa92-6b34-44fa-a107-fd03c8b22a19/Jennifer+Li+Work+Portfolio+Event+Strategy+Consulting.jpg</image:loc>
      <image:title>Old Homepage from 2019</image:title>
      <image:caption>Event Programming and Design for creative Asian American event series, Luna Club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/ae702ef6-8054-4b76-8127-41ee6e107298/Jennifer-Li-Work-Wework%2BShe%2Bleads.jpg</image:loc>
      <image:title>Old Homepage from 2019</image:title>
      <image:caption>Igniting female leaders and founders around the world for WeWork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/0a7ec47a-6921-4f85-bcc0-1e3b08610df2/MakerBot%2BJeninfer%2BLi%2BCommunity%2BDesign.gif</image:loc>
      <image:title>Old Homepage from 2019</image:title>
      <image:caption>Galvanizing a Global Community of Makers for MakerBot 3D Printing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1cb5faaa-ca9a-455d-9c1e-5640e5ab73bf/Jennifer-Li-Work-marketing%2BDesign%2Bcommunity%2Bstrategy.png</image:loc>
      <image:title>Old Homepage from 2019</image:title>
      <image:caption>Inspiring a community to pay it forward for General Assembly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/74d3bf1d-b6da-4577-a31d-1e52d1622f77/Jennifer-Li-Work_MapandMove%2Btravel.jpg</image:loc>
      <image:title>Old Homepage from 2019</image:title>
      <image:caption>Building a Community of Intentional Travelers for Map&amp;Move</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/acd68171-ff6c-436b-87f9-bcb3d1825e3e/Jennifer-Li-Work-Women+Making+Moves.jpg</image:loc>
      <image:title>Old Homepage from 2019 - Make it stand out</image:title>
      <image:caption>Building Community around Women Making Moves in Work and Life for Women Making Moves</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/da0dcd6c-4657-4dad-ae14-8ae9528a8a5c/Jennifer-Li-Work-Nintendo.jpg</image:loc>
      <image:title>Old Homepage from 2019</image:title>
      <image:caption>Engaging fans by 1-upping Nintendo’s Loyalty Program</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jenniferli.work/consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593121166305-UMWBH1XG0UMNQBGQK0ON/linkedin_creatorawards.png</image:loc>
      <image:title>old work page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581331327417-5AT7IPVWPF3RCCHUGU0X/WeWork+Event+Market+Jennifer+Li.jpg</image:loc>
      <image:title>old work page - Case study: WeWork</image:title>
      <image:caption>Growing and nurturing a 200K+ member base How do you make members feel heard and seen at the world’s biggest co-working company? I created events and programs for female entrepreneurs, a marketplace for creative member products and supported the first-ever WeWork Creator Awards show that awarded $2 million dollars in grants to entrepreneurs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593442632896-G7SPLK14YP24R6IWC9GB/Jennifer+Li+-+Nintendo+strategy+community+.png</image:loc>
      <image:title>old work page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1593444408091-HTEVXDLDEGHJUJAMO9M4/Nintendo+games.jpg</image:loc>
      <image:title>old work page - Case study: Nintendo</image:title>
      <image:caption>Activating Super Fans How do you continuously engage and delight Nintendo’s most die-hard fans? I was responsible for the creative direction of Nintendo’s loyalty program in North America. I supported strategy by producing research-backed design, reporting on program analytics, and managing email and social media content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1581422476305-4SWEYPLRWLRV7P51DP01/Students-try-out-3Dexters-3d-printer.jpg</image:loc>
      <image:title>old work page - Case Study: MakerBot</image:title>
      <image:caption>Galvanizing a global community of makers How do you rebrand an industry originally geared towards engineers and other tech-centric consumers? You spark the imagination of your everyday maker and create tactical tools that make creation possible. My mission at Makerbot 3D Printing was to unify our email strategy and visual branding across Marketing and UI/UX Design teams. Our emails averaged a 12% increase in open rate.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jenniferli.work/contact</loc>
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    <lastmod>2025-05-20</lastmod>
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    <loc>https://jenniferli.work/press</loc>
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    <lastmod>2025-05-20</lastmod>
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      <image:title>Press</image:title>
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    <image:image>
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      <image:title>Press</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5be171c2697a983127ff793b/1689192337980-UUH91U6QMPJQNQXDVNG2/zoe+project.png</image:loc>
      <image:title>Press</image:title>
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    <image:image>
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      <image:title>Press</image:title>
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    <loc>https://jenniferli.work/home-miller</loc>
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    <lastmod>2025-07-10</lastmod>
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    <loc>https://jenniferli.work/new-cover-page</loc>
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    <lastmod>2025-05-20</lastmod>
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